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Product placement.

Discussion in 'Off-Topic' started by Rocksin, Jul 16, 2013. | Replies: 8 | Views: 674

  1. Rocksin

    Rocksin IncGamers Member

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    Hi,

    Do you guys know any examples of products developed for specific markets and contexts, but later repositioned successfully to other contexts and markets without changes to the original product?
  2. BobCox2

    BobCox2 IncGamers Member

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  3. Glurin

    Glurin IncGamers Member

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    Silly Putty. Was intended to be a new rubber compound for airplane tires and whatnot during WW2, since rubber was in short supply at the time. Didn't work so well for that, but it was fun to play with. :thumbsup:

    The slinky is another one. It's a spring meant to stabilize instruments on ships, but somebody knocked one off the table and thought the way it behaved was kind of cool. Brought it home and the kids loved it. Some fine tuning was done to make it "walk" but it's pretty much the same.

    Super glue. Another product developed for wartime, in this case to quickly close wounds when there's no time for stitches, IIRC. Turns out it works on everything else as well. EDIT: Looked it up. Turns out they were looking for a new plastic for gun sights and discovered this. It was lost and rediscovered later, at which point it was marketed as an adhesive. Not sure it counts in this case.
  4. Technomancer

    Technomancer IncGamers Member

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    Viagra was originally designed as a heart medication of some sort, then they found out that the guys they gave it to during testing got raging boners...

    The rest is history.
  5. BobCox2

    BobCox2 IncGamers Member

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    I see a trend in medication.
    Drug companies don't worry about anything but getting you addicted?
    Then they fill in the details...

    Product placement is why everything sucks


    Last edited: Jul 16, 2013
  6. stillman

    stillman IncGamers Member

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    A few in this list:

  7. nurman

    nurman IncGamers Member

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  8. BobCox2

    BobCox2 IncGamers Member

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    I almost posted on accidental inventions (this is cool how can I sell it?) but although it's product placement that's a bit different than making it for one thing and then finding the other use thats more popular.

    Meh it's the off topic forum.
  9. jmervyn

    jmervyn IncGamers Member

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    WD-40, though not precisely what you're considering (it was an aerospace industry product initially). There was also something regarding the creation of a rubber alternative during WW2 (due to Japan's capture of rubber-producing areas), but I forget the specifics.

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