Latest Diablo 3 News
DiabloWiki Updates
Support the site! Become a Diablo: IncGamers PAL - Remove ads and more!

Diablo 3 Console TV Spot

Discussion in 'Diablo 3 General Discussion' started by Hound, Aug 17, 2013. | Replies: 20 | Views: 1324

  1. Hound

    Hound IncGamers News Service

    Joined:
    Apr 29, 2013
    Messages:
    0
    Likes Received:
    0
    Trophy Points:
    361
    Blizzard has released a thirty-second TV commercial for the Diablo 3 console. It's laden with sexual innuendo and cosplay, so what are you waiting for?

    <center><iframe width="560" height="315" src="//www.youtube.com/embed/dua6t30Uwpc" frameborder="0" allowfullscreen></iframe></center>

    I don't pay much attention to console game marketing (or watch much TV) so I have no idea how common this is... but can anyone speak on the marketing approach here, as compared to other games? For Diablo 3 console commercials I'd have expected more visuals and a big-voiced narrator saying something like, "The fastest selling computer game of all time! The game of the year! The biggest sequel ever from legendary developers Blizzard Entertainment... is now on the console! Play with up to four friends on the same machine, enjoy countless new console-exclusive features, blah blah blah..."

    Of course you can debate the veracity of those claims, but that's true of every commercial. My point is that I'd have expected more dignity and majesty and presentation -- playing Diablo 3's success and long history, the pedigree of Blizzard as a computer game designer that doesn't usually stoop to producing console titles, etc. This Diablo 3 ad and the <a href="http://diablo.incgamers.com/blog/comments/playstation-3-evilreborn-images-and-video">other viral ones</a> we <a href="http://diablo.incgamers.com/blog/comments/good-morning-sanctuary-3">saw previously</a> could be a commercial for any low budget indy game you've never heard of, and they don't seem to make any effort to leverage the power and fame and renown of the developer of the game series in question.
  2. Darkmere

    Darkmere IncGamers Member

    Joined:
    Nov 12, 2010
    Messages:
    330
    Likes Received:
    2
    Trophy Points:
    63
    Erhm... You say you never care or pay attention to console marketing, but wonder why console marketing doesn't appeal to PC gaming company's renown? They don't care about PC's any more than you care about consoles. Also... long history doesn't mean much if you've never played the older games and let's face it, D2 is 13-ish years old at this point.
  3. blackoutchili

    blackoutchili IncGamers Member

    Joined:
    Sep 11, 2011
    Messages:
    60
    Likes Received:
    0
    Trophy Points:
    26
    Everything makes sense now. If you look at the people in the spot, you see what Blizzard obviously had in mind what their target audience would be and accordingly designed the game: dumb, shallow and casual.
  4. Fizoo

    Fizoo IncGamers Member

    Joined:
    Sep 26, 2012
    Messages:
    344
    Likes Received:
    1
    Trophy Points:
    124
    The ad was too colorful. Definitely should have hired KISS to play it during the ad, instead.
  5. FretBavre

    FretBavre IncGamers Member

    Joined:
    Dec 27, 2009
    Messages:
    4
    Likes Received:
    0
    Trophy Points:
    1
    This looked like a Doritos/Bud Light commercial. The douche chills were strong watching this one. I really just ****ing hate Blizzard these days.
  6. TheDestructor

    TheDestructor IncGamers Member

    Joined:
    Aug 17, 2011
    Messages:
    1,138
    Likes Received:
    0
    Trophy Points:
    121
    It reminds me of an ad with Seth Green just talking about Dragon Quest IX for the DS. It\'s like...wha? But I guess it works. In other words: Console gamers are this guy. Or at least someone thinks so. I would have loved to be in on that meeting between Blizz and the ad agency.
  7. Steven Hazani

    Steven Hazani IncGamers Member

    Joined:
    Jul 8, 2012
    Messages:
    2,161
    Likes Received:
    11
    Trophy Points:
    256
    Blizzard has lost their epic rep, makes sense they\'re not still trying to play it up or anything.
  8. Fizoo

    Fizoo IncGamers Member

    Joined:
    Sep 26, 2012
    Messages:
    344
    Likes Received:
    1
    Trophy Points:
    124
    Is it really that much different than the D2 ad? The D2 ad showed us almost nothing of gameplay. It was a funny ad with people dressed up in cosplay running around suburbia. Guy wakes up in bed to see the amazon.

    That ad was considered a classic by some. This ad feels like it was made to echo that one, with cosplay again.

    Maybe the diablo fanbase changed.
  9. slyraje

    slyraje IncGamers Site Pal

    Joined:
    Jul 1, 2008
    Messages:
    174
    Likes Received:
    0
    Trophy Points:
    27
    Agreed. I didn't have a problem with the ad.
  10. stillman

    stillman IncGamers Member

    Joined:
    May 24, 2008
    Messages:
    3,659
    Likes Received:
    5
    Trophy Points:
    467
    Idk, it seems a wee bit desperate.
  11. fmulder

    fmulder Site Contributor

    Joined:
    Oct 1, 2010
    Messages:
    2,213
    Likes Received:
    10
    Trophy Points:
    477
    Really funny ad, you can never have too much cosplay ;)
  12. jazzmanivan

    jazzmanivan IncGamers Member

    Joined:
    Mar 11, 2012
    Messages:
    0
    Likes Received:
    0
    Trophy Points:
    0
    Not to be cliche but, Blizzard Sold Out Diablo 3 bro.. It\'s over. Pack your shit and go home guys, there\'s another cold long winter ahead.
  13. Flux

    Flux Administrator

    Joined:
    Jun 22, 2003
    Messages:
    5,747
    Likes Received:
    36
    Trophy Points:
    469
    Can\'t really compare video game TV ads from 13 years ago to today. Vastly different market and audience and degree of media and tech savvy consumers.

    I have no idea if the old D2 ads sold any games; they seemed almost like concept pieces, like someone\'s weird idea of viral marketing before there was viral marketing. This D3 one is just lowest common denominator mindpuke. Like someone said, it could be an ad for Doritos or Budweiser and it reminds me why I don\'t watch TV.

    Which isn\'t to say it doesn\'t work, but it seems very lazy and paint by numbers, instead of trying to do something more arresting and vital.
  14. Fizoo

    Fizoo IncGamers Member

    Joined:
    Sep 26, 2012
    Messages:
    344
    Likes Received:
    1
    Trophy Points:
    124
    I\'m not sure what other angle they could take. Maybe a 30 second spot of Laurence Juber strumming some D3 music on a 12 string on stage, with some D3 footage projected behind him on a huge screen, and a large crowd cheering him as he plays.
  15. PearlJamaholic

    PearlJamaholic IncGamers Member

    Joined:
    Mar 10, 2004
    Messages:
    206
    Likes Received:
    0
    Trophy Points:
    102
    Winter is coming
  16. Terenas

    Terenas IncGamers Member

    Joined:
    Jun 24, 2003
    Messages:
    472
    Likes Received:
    0
    Trophy Points:
    84
    Blizz4rd wants to reach a much larger audience and this ad seems to point in that direction. More people buying the game (even the more or less rehashed console version), more money for Blizz.
    Casual audience, big numbers, big income, no need of maintenance or balance whatsoever...

    Captcha: road rage
  17. Thortok2000

    Thortok2000 IncGamers Site Pal

    Joined:
    Jul 4, 2003
    Messages:
    616
    Likes Received:
    1
    Trophy Points:
    166
    This is just how things are advertised nowadays.

    The advertisements I actually like are few and far between, regardless of whether they\'re for merchandise or services I use or want.

    Which is one reason I don\'t watch TV anymore. If I want a TV show, I watch it on Hulu, which although it has ads, has far fewer of them.
  18. Craka

    Craka IncGamers Member

    Joined:
    Oct 28, 2011
    Messages:
    2
    Likes Received:
    0
    Trophy Points:
    2
    I agree with most, Blizzard just wants a bigger audience. This is the future...
  19. Exile

    Exile IncGamers Member

    Joined:
    Jul 8, 2008
    Messages:
    304
    Likes Received:
    0
    Trophy Points:
    77
    That was a great comment because honestly I don\'t know where to start. It\'s funny what people consider in terms of advertising. I think we would all love to have KISS in a commercial, but one does not just simply call up someone famous to endores an ad. Also, depending on what kind of budget you have vs. what the actor/spokesperson wants is another factor.
    As for the color, I will touch on that in another comment in this post.
  20. Exile

    Exile IncGamers Member

    Joined:
    Jul 8, 2008
    Messages:
    304
    Likes Received:
    0
    Trophy Points:
    77
    Alot of people punishing Blizz for this one. They asked an Agency to make this, which is filled with people who do not play video games (trust me, few gamers make ads). And when you get a concept or commercial you don\'t like, chances are you are already millions deep with the agency (So it\'s hard to back out). If you want to blame blizzard, blame them for the approval of this piece, and the agency they chose, and that is it. Keep in mind they had to pick between this and probably 2 or 3 other ideas that were far worse. So I can only image how much WORSE this could of been. But beyond that, an Ad Agency created this. Not Blizzard. Blizz met with Creative Directors and partners for whatever agency did this (I am assuming one of the \"big 4\"). Blizzard requested how many quantities of units they wanted to move. A team of Strategists then worked with the Media Buy team to determine who the market was, and what they liked. This was then handed to copywriters who take statistical information to write a script. Then handed off to Art Directors who concept the piece and cast the actors. Who then hand off to a production company to do the filming.

    All Blizzard said was, \"we want to sell X* units of this product.\" And the Ad agency told them that in order to do it, we need to sell to *these* people if you want to turn a profit.\"

    I think some people are being overly critical but to that I say, if you don\'t like it, don\'t acknowledge it. That is the best way to kill a bad commercial.

Share This Page