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  1. #1
    IncGamers Member Rocksin's Avatar
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    Product placement.

    Hi,

    Do you guys know any examples of products developed for specific markets and contexts, but later repositioned successfully to other contexts and markets without changes to the original product?

  2. #2
    IncGamers Member BobCox2's Avatar
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    Re: Product placement.

    Coca-Cola

    Originally intended as a patent medicine when it was invented in the late 19th century by John Pemberton, Coca-Cola was bought out by businessman Asa Griggs Candler, whose marketing tactics led Coke to its dominance of the world soft-drink market throughout the 20th century.

    They did have to stop putting Cocaine in it.

    http://en.wikipedia.org/wiki/Coca-Cola



  3. #3
    IncGamers Member Glurin's Avatar
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    Re: Product placement.

    Silly Putty. Was intended to be a new rubber compound for airplane tires and whatnot during WW2, since rubber was in short supply at the time. Didn't work so well for that, but it was fun to play with.

    The slinky is another one. It's a spring meant to stabilize instruments on ships, but somebody knocked one off the table and thought the way it behaved was kind of cool. Brought it home and the kids loved it. Some fine tuning was done to make it "walk" but it's pretty much the same.

    Super glue. Another product developed for wartime, in this case to quickly close wounds when there's no time for stitches, IIRC. Turns out it works on everything else as well. EDIT: Looked it up. Turns out they were looking for a new plastic for gun sights and discovered this. It was lost and rediscovered later, at which point it was marketed as an adhesive. Not sure it counts in this case.

  4. #4
    IncGamers Member Technomancer's Avatar
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    Re: Product placement.

    Viagra was originally designed as a heart medication of some sort, then they found out that the guys they gave it to during testing got raging boners...

    The rest is history.

  5. #5
    IncGamers Member BobCox2's Avatar
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    Re: Product placement.

    I see a trend in medication.
    Drug companies don't worry about anything but getting you addicted?
    Then they fill in the details...

    Product placement is why everything sucks


    Last edited by BobCox2; 16-07-2013 at 08:05.

  6. #6
    IncGamers Member
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    Re: Product placement.

    A few in this list:


  7. #7
    IncGamers Member nurman's Avatar
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    Re: Product placement.


  8. #8
    IncGamers Member BobCox2's Avatar
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    Re: Product placement.

    Quote Originally Posted by stillman View Post
    A few in this list:
    I almost posted on accidental inventions (this is cool how can I sell it?) but although it's product placement that's a bit different than making it for one thing and then finding the other use thats more popular.

    Meh it's the off topic forum.

  9. #9
    IncGamers Member jmervyn's Avatar
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    Re: Product placement.

    WD-40, though not precisely what you're considering (it was an aerospace industry product initially). There was also something regarding the creation of a rubber alternative during WW2 (due to Japan's capture of rubber-producing areas), but I forget the specifics.

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