Look I like many of you have been a diehard Diablo fan since the start, but I really and truly feel like that release website is a joke. Yay in game banners that was a good thing, but the unlocks are horrible in my opinion. I can't even justify them for people who haven't been following Diablo 3 for as long as us. Those developer videos from over a year ago don't really sell the game to me. The book is cool, don't get me wrong, but where is the meat and bones. Show us a buncha legendaries with updated mods, some cool video compilations of skill rune effects we haven't seen, some video or concept art of some of the later acts or towns or villages or cities we go to.
I'm not asking for spoilers, but something more than 3 middle aged game devs talking about how excited they are to do an internal Alpha test. I can already guess that the 100% is going to be an opening cinematic and I'm probably right knowing Blizzards predictable track record on these type events related to WoW.
I'm no genius, but you don't build up momentum for the launch of a game efficiently by telling people what you (as devs wanted to do) you do it by telling us (as customers) what we will want to do and what will make us want it that much more.