The very first one (I think there are already some in New South Wales) in Victoria opened a few days ago. Thousands turned up; the line was two hours long, they had police on foot there to manage the queue. The line for the drive-through was a kilometer long. Some people camped overnight in single-digit temperatures to be first in line. FOR A BLOODY DOUGHNUT!!!
In fact, not only were police there on foot but there were mounted officers there too. I presume this was in case someone turned up in full jousting armour, charged through the queue, caught a hundred Krispy Kreme doughnuts on the lance and bolted out again. The crafty knaves.
Anyway, a month or so ago they were handing out promotional doughnuts and my wife had one. She was talking about it ever since - those things are like crack cocaine. She actually seriously considered getting a job there just to get free doughnuts (she's looking for part-time work, she was at most half-joking...). She was counting down the days until it opened. Fortunately we were too busy on the day (we found out about the lines and were glad we had been) so we didn't get down there until yesterday.
The line was still 45 minutes long, (I left her in the line and did a bit of shopping for half an hour - it's her bloody crusade, damned if I'm standing in a line for three quarters of an hour with a bunch of dirty, stinky fat plebs from Narre Warren with pop music blasting out of the speakers at 10,000 decibels just to get a bloody skanky doughnut) and there were security guards everywhere. As an amusing aside, when we got inside we saw a sign on the wall that said "you're never alone with a Krispy Kreme doughnut". Pure evil.
So I finally got to try one of these damn things to see what all the fuss was about. I think they made me go blind. It's like eating a sack of sugar. I'd like to see these things come out with a little nutritional information thingy on the side of the packaging, you'd look down the "per 100g serving" column and there'd be all zeroes until you get to carbohydrates, which would say "100g".
Oh wait, I forgot about the oil. Maybe 30g fat / 70g carbohydrates.
P.S. Why exactly do companies think their name is more funky and appealing to consumers if they substitute k's for c's?