Diablo III Commercial TV Spot
Posted 29 April 2012 by NizarisIt’s available. And it’s epic. It’s just a shame that it isn’t longer. One thing I did notice, though, is that the 
Diablo reveal in this video looks much more polished and suitable than the one that was pulled from the 15th Anniversary site shown 4 months ago. Enjoy the short clip – nearly 2 weeks to go.
Points of note: that seems to be Tyrael giving Imperius the smack down, the opening of an arch in Silver City in the High Heavens, Diablo rising in flames, and the rest are short clips from cinematics we’ve already seen. The TV spot certainly has my hopes very high for the quality/caliber of what is in store for the full game.
This, of course, leads to more questions than it does to answers (as designed, I’m sure). How does the community like this small clip? Epic? Meh? HYPE?!
Cool. Not much telling about the game though. But all trailers are like this.
Actually 0:11 – 0:12 is a subtle spoiler for those who have not read or seen the act 4 spoilers yet.
I don’t know that anything in an official marketing campaign can be considered a ‘spoiler’.
That is, anything which is explicitly in the marketing material: we can see it’s some sort of building opening up that looks sort of angelic. But to know the name of the building, that it is definitely in heaven etc would be a spoiler as that information is not found in the official marketing.
The book of cain has an illustration of that building, it’s the high heaven’s diamond gate. Ever since the creation of heaven it was unbreached, being shown exploding in the video is kinda spoilery as it shows heaven’s in deep ****.
Hyped. HYPED. HYYYYYYYYYYYYYYYPED!!!
/passes out
Damn, nice one … liking the “bombastic” feel to it
Awesome incarnate!
So epic! I wish it was longer!
The Incgamers Live Stream stopped playing to show this to everyone in the channel.
Awesome!
There’s an explosion going on at 0:12
I know what that is… but… I don’t think you want to know just yet. Cuz I got really sad/worried when I saw what that was.
Scary ****!
so lame
compare that to the Halo “Believe” commercial
http://www.youtube.com/watch?v=2bZjbKnGcSo&feature=related
Why would I compare two radically different, unrelated things?
What he said + are you friggin serious? D3 has demons in it.
so what ?
Halo has aliens
so what ?
what’s important for a commercial is draw in people who are NOT fans
the Halo commercial succeeded at that
the D3 commercial did not
How would you know what the impact of this commercial is when it hasn’t even aired on TV yet? You got a crystal ball at your house or something? Can I use it to see how pathetic your life is going to turn out?
I agree that the Halo 3 “believe” commercial was awesome James, but to bad the game sucked.
they are not unrelated at all
they’re both commercials for video games
they’re both trying to get you interested in the game and get you to buy it
how is that radically different ?
even if you knew nothing about Halo, that commercial worked, it drew you in and made you want to know more
but if you knew nothing about Diablo, that commercial really did nothing to entice you
You can’t speak for people that know nothing about Diablo as you aren’t one of those people… Stop making stupid comparisons and even stupider assumptions about the impact of this really brief commercial…
Haha, really? Go play halo son, leave d3 all for us
you mean for all the D3 fans ?
that’s the problem
if you’e a fan of D3 then you were already psyched for the game,
if you’re not a fan of D3, that commercial didn’t do too much to entice you
but the Halo commercial had a real emotional feel that drew in people who were not fans of the game
that’s why the Halo commercial was a success, and the D3 commercial was not
You have your opinion, and that’s cool, but please let everyone else have an opinion of their own as well. To you the commercial was bad and uninspiring and did nothing to entice you, but for others, like me, for example, the commercial was great. I think it was epic and amazing, and it definately rekindled my interest in Diablo 3, and I am certainly hyped for it and eagerly anticipating the release. People precieve same things in a very different manner, and it is somewhat insulting that you find it in yourself to speak for all of us when you say that the commercial sucked, when I see by the comments that there are plenty of people, hardcore fans, who thought it was great. Also, replying to every single comment you disagree with is highly redundant, just write one or two comments.
how much of that commercial was new to you ?
people are acting like its the greatest thing ever, but if you’re truly a hardcore fan then 90% of it is just a rehash, replay of cinematics we’ve all seen before
that’s my complaint
so, yes, the commercial sucked
it didn’t do anything to entice NON-FANS to spend $60
it didn’t have much of anything we didn’t already see at Blizzcon
@jamesL again, this is your opinion, You think the comercial was boring/dumb/etc, I may or may not think the same, in this case I disagree with you.
I have no problem with you not liking the commercial, my problem primarily lies that you talk for all of us when you say that you didn’t like the commercial, and that you represent your opinion as argument, as in “it didn’t do anything to entice non-fans to spend $60″. That is your opinion, unless you are a new player who isn’t sure of buying the game, you have absolutely no idea how a newcomer or casual might feel about this.
Let’s look back to the Diablo 2 commercial (one of them): http://www.youtube.com/watch?v=-RvRK5qf6Lc
I don’t think this really did it for anyone back then, but Diablo 2 still was pretty successful for its time. Now of course we have alot of people who have played Blizzard titles like WoW and SCII, and just needed a little push with a 30 second commercial to say “hey, I think I’ll get this title afterall”. I really don’t think it was intended for people who have never heard about Blizzard or anything, but every little bit helps!
There are a lot of “fans” of the series who aren’t dedicated enough to have followed the game’s development over the past several years. Not only that, but there are a lot of people out there who have perhaps heard of Diablo but aren’t dedicated fans and would be intrigued by a commercial like this.
I’m not sure that an “emotional feel” is really what’s appropriate for the Diablo series anyway.
You compared a 30 second clip to a 1.5 minute clip? I trust Blizzard would have done much more with a 1.5 minute spot.
And they did, the StarCraft 2 Ghost of the Past is a two and a half minute long trailer made entirely from cinematic footage from SC2, and it was epic, much like this one. Though I’m not sure was it ever intended as a TV spot.
but they didn’t did they
they made a cheap 30 second commercial that really did nothing
Did you ever stop to think that they made it that short because a. Unlike Starcraft 2, Diablo 3 doesn’t have cut scenes using the in game engine instead of pre-rendered graphics and b. Because getting time for an advertisement during a prime time block on a major network is expensive as hell? Use your brain instead of jumping to conclusions about the effect of the commercial and throwing your opinions about as if they were proven fact…
Shhhh, he doesn’t like logic.
Um, that really did nothing? I think you’re the only person I have seen that has not had a positive reaction over content. All those that even come close to your disappointment range around “wanting more” and “seemed too short.” Both of which do not come near to your diatribe.
Those handful of sympathetic posters to you does not equate to: “did nothing.”
I could barely even finish watching that… What a boring video! Go back to Halo and leave us to play the good games.
you know the Halo commercial was better
ok, go ahead, let’s say I’ve never played any Diablo game before, which is a good assumption considering the last one came out 11 years ago, what specifically about this D3 commercial is going to make me want to spend $60 ?
go ahead, give me specifics, why is this commercial so awesome ?
what does it do to make a non-fan want to spend $60 ?
television is no longer the super important medium it once was. blizzard did all they could to introduce people to Diablo 3 over the internet. That halo commercial was really great but it kind of alienated the game ,because you won’t see any halo cutscenes that look like that nor did the game…
the first and last halo that i bought was halo3 btw.
Halo 3 pretty much destroyed the love of Halo I had from Halo 1 and 2. Halo reach revived it a little, but too much damage came from Halo 3 to interest me any more in the series.
Explosions, demons, loud music.
People will think it’s awesome, and they might even buy the game for that fact alone. No, it’s not as artistic as the Halo commercial, but really, if you don’t know Halo, why would that commercial entice you to buy it?
1) Medieval fantasy is seeing a bit of a resurgence in mainstream culture right now (Game of Thrones, The Hobbit), so images of big demon monsters might grab people’s attention.
2) It’s fairly rare for a PC game to even get a television spot. A company that advertises their product on TV might be seen to have a lot of confidence in their product, which could generate interest in the game. This goes double for Mac games.
3) The commercial doesn’t give people a lot of specific information, which might leave them curious (just like that Halo commercial). Sometimes curiosity sticks with people more effectively than information does.
I just don’t see any appeal in that Halo commercial. The D3 commercial has Demons, explosions, epic music, brief epic fight scenes, and *feels* epic. The Halo commercial has…. frozen clay figurines scattered haphazardly about with a camera that pans around a frozen battlefield, and slow music i might dance to at a 1600′s English ball? What would make me want to buy a new Halo game when anything Halo3+ is just the original Halo slightly tweaked? That commercial does not make me want to pick up a Halo game. At all. The D3 commercial makes me yearn for it.
Halo blows, the ad you linked sucks – and TV is irellevant
and you’re insane if you think the Halo commercial was boring
it won numerous awards for best advertising
http://adland.tv/content/halo-3-believe-just-keeps-winning
http://kotaku.com/388895/halo-3-keeps-winning-advertising-awards
Hmm.. Looks like something I made when I was 6 with my plastic soldiers. WEAK!
On the side note, I have never seen this commercial on TV, who is going to watch a 1:30 min commercial???
You are comparing apples to oranges.
Awww yeah.